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Embrace today with the new Canada Life

You’ve probably heard about the changes at Canada Life™. On Jan. 1, 2020, Great-West Life, London Life and Canada Life became one company – The Canada Life Assurance Company.

With this change, Freedom 55 Financial is now a division of The Canada Life Assurance Company. As a Freedom 55 Financial security advisor, I’m excited for this change. I’ll still represent a stable, reputable company, but the behind-the-scenes work will be streamlined. Great-West Life, London Life and Canada Life had been operating together for many years. Now, as one company, there will be less duplication when it comes to managing multiple brands and product lines. It will help simplify my business and allow me to spend more time with clients.

The new Canada Life brand is a strong, national brand. “Canada” and “life” are powerful words that evoke a sense of pride and shared identity. It’s a national brand that will inspire Canadians to reach their potential every day. Our new motto is “embrace today”!

Freedom 55 Financial represents the value of the advice I provide to help you reach your financial freedom – whatever that looks like to you.

What does the amalgamation mean for you? Actually, not much changes. I will still provide you with the strategies, planning and product solutions to meet your financial security goals. Your account, policy coverage and contract details stay the same.

If you want more information on the new Canada Life, go to

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